Water Filtration E-commerce
Water Filtration E-commerce
Water Filtration E-commerce
with Hydroviv
with Hydroviv
Transform a founder-led company's digital experience to convert potential customers into buyers, with mobile-first design as the primary focus.
My Deliverables
UX Audit
Competitor Analysis
Wireframe
Visual Design
Design System
The Team
The Team
1 Head of Design 1 Product Strategist 1 Engineer 1 Product Designer
Unique Opportunities
Unique Opportunities
During the discovery phase, the existing customer experience was evaluated by the design team through real usage, including filter purchase, installation, and subscription flow. This provided invaluable insights into actual user pain points and allowed for first-hand validation.
Result
A fully functioning design system was successfully integrated across the site, enabling consistent user experiences, faster design iterations, and more efficient handoffs between design and development teams.
Unique Challenges
During the discovery phase, the existing customer experience was evaluated by the design team through real usage, including filter purchase, installation, and subscription flow. This provided invaluable insights into actual user pain points and allowed for first-hand validation.
How might we improve conversions rates and elevate the user experience?
The Team
1 Head of Design 1 Product Strategist 1 Engineer 1 Product Designer
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Main Challenge
During the discovery phase, the existing customer experience was evaluated by the design team through real usage, including filter purchase, installation, and subscription flow. This provided invaluable insights into actual user pain points and allowed for first-hand validation.
My Deliverables
UX Audit
Competitor Analysis
Wireframe
Visual Design
Design System
Solution
A fully functioning design system was successfully integrated across the site, enabling consistent user experiences, faster design iterations, and more efficient handoffs between design and development teams.
Main Goal
Transform a founder-led company's digital experience to convert potential customers into buyers, with mobile-first design as the primary focus.
Solution
A fully functioning design system was successfully integrated across the site, enabling consistent user experiences, faster design iterations, and more efficient handoffs between design and development teams.
How might we improve conversions rates and elevate the user experience?
How might we establish a consistent experience for a diverse range of people.
Process
The line illustrates this project's actual process, while the circles depict the standard chronological product design process.
The line illustrates this project's actual process, while the circles depict the standard chronological product design process. →
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.