Hi, I'm Erica, a product designer transforming problems into approachable solutions for early-to-mid stage teams.
Hi, I'm Erica, a product designer transforming problems into approachable solutions for early-to-mid stage teams.
Product Strategy
Shaping design decisions based in strong rationale that influences product goals and roadmaps.
Product Strategy
Shaping design decisions based in strong rationale that influences product goals and roadmaps.
Product Strategy
Shaping design decisions based in strong rationale that influences product goals and roadmaps.
UI / UX Design
Bridging audience-informed research and business-driven goals into aligned, well-branded experiences.
Detailed Execution
Building accurate component sets that complement the overall design system and developer workflow.
Detailed Execution
Building accurate component sets that complement the overall design system and developer workflow.
UI / UX Design
Bridging audience-informed research and business-driven goals into aligned, well-branded experiences.
UI / UX Design
Bridging audience-informed research and business-driven goals into aligned, well-branded experiences.
Detailed Execution
Building accurate component sets that complement the overall design system and developer workflow.
Establish a scalable design identity to accelerate a direct-to-consumer company's rebrand initiative.
with Hydroviv
Design System + Responsive Web
with Hydroviv
Design System + Responsive Web
Establish a scalable design identity to accelerate a direct-to-consumer company's rebrand initiative.
Demonstrate the cost of educating students in Washington DC with recommendations on closing the opportunity gap over the next 5 years.
with Deputy Mayor for Education (city government)
Responsive Web + Visual Design
with Deputy Mayor for Education (city government)
Responsive Web + Visual Design
Demonstrate the cost of educating students in Washington DC with recommendations on closing the opportunity gap over the next 5 years.
Create a dedicated sports content hub that celebrates the passion and fervor of engaged fans.
with The Messenger (news publication)
Design System + Web App
with The Messenger (news publication)
Design System + Web App
Create a dedicated sports content hub that celebrates the passion and fervor of engaged fans.
Captivate and introduce existing readers of the digital publication to a new podcast and encourage subscription.
with Grid (news publication)
No-code Responsive Web
with Grid (news publication)
No-code Responsive Web
Captivate and introduce existing readers of the digital publication to a new podcast and encourage subscription.
Highlight the impactful ways the Civic Fund aided the Baltimore non-profit community during the pandemic.
with Baltimore Civic Fund (city organization)
Responsive Web + Visual Design
with Baltimore Civic Fund (city organization)
Responsive Web + Visual Design
Highlight the impactful ways the Civic Fund aided the Baltimore non-profit community during the pandemic.
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.
