National Sports News Section
National Sports News Section
National Sports News Section
with The Messenger (news publication)
with The Messenger (news publication)
Launch an MVP sports hub within the existing online news site that serves as a foundation for future expansion and will ultimately be a destination for women's sports news and coverage.
My Deliverables
Stakeholder Interview
Competitor Analysis
Design System
High-fidelity Mockups
Prototype
Design QA
The Team
The Team
1 Head of Technology 1 Chief Digital Officer 2 Engineers 1 Product Strategist & Manager 1 Product Designer
Unique Challenges
Unique Challenges
The product team emphasized the importance of dedicated sports content catered to the most engaged fans through thoughtfully designed subcategory pages. However, despite advocacy and design proposals, it was not approved by leadership due to competing priorities and resource constraints.
Process
To build an immersive sports experience, we reviewed sports industry branding and color psychology. Our analysis determined the need for a more accessible color than the vibrant yellow previously selected based on how the color would be used in our design system. To boost engagement and SEO standings, we also researched and integrated a scores widget from Sportsradar.
Unique Challenges
The product team emphasized the importance of dedicated sports content catered to the most engaged fans through thoughtfully designed subcategory pages. However, despite advocacy and design proposals, it was not approved by leadership due to competing priorities and resource constraints.
How might we balance the goals of the editorial team with the bandwidth of the development team for launch?
The Team
1 Head of Technology 1 Chief Digital Officer 2 Engineers 1 Product Strategist & Manager 1 Product Designer
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Main Challenge
The product team emphasized the importance of dedicated sports content catered to the most engaged fans through thoughtfully designed subcategory pages. However, despite advocacy and design proposals, it was not approved by leadership due to competing priorities and resource constraints.
My Deliverables
Stakeholder Interview
Competitor Analysis
Design System
High-fidelity Mockups
Prototype
Design QA
Solution
To build an immersive sports experience, we reviewed sports industry branding and color psychology. Our analysis determined the need for a more accessible color than the vibrant yellow previously selected based on how the color would be used in our design system. To boost engagement and SEO standings, we also researched and integrated a scores widget from Sportsradar.
Main Goal
Launch an MVP sports hub within the existing online news site that serves as a foundation for future expansion and will ultimately be a destination for women's sports news and coverage.
Solution
To build an immersive sports experience, we reviewed sports industry branding and color psychology. Our analysis determined the need for a more accessible color than the vibrant yellow previously selected based on how the color would be used in our design system. To boost engagement and SEO standings, we also researched and integrated a scores widget from Sportsradar.
How might we balance the goals of the editorial team with the bandwidth of the development team for launch?
How might we establish a consistent experience for a diverse range of people.
Process
The line illustrates this project's actual process, while the circles depict the standard chronological product design process.
The line illustrates this project's actual process, while the circles depict the standard chronological product design process. →
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.