California Healthcare Marketplace
California Healthcare Marketplace
California Healthcare Marketplace
with Covered California
Create a system that keeps every user oriented, no matter the enrollment period, language, role, or ability, especially as deadlines tighten.
My Deliverables
Workshop Facilitation
Ideation
Visual Design
Responsive Web
Design System
The Team
The Team
4 Design and Technology Directors 2 User Experience Designer 2 Visual Designers 1 Researcher 1 Content Strategist
Unique Opportunities
Unique Opportunities
Color contrast was pushed to WCAG AA and above, even where the legacy brand fell short. The illustration style was modernized to balance the brand's retro visual language. Language switching and role-based navigation were built directly into the core experience.
Process
A look and feel workshop was facilitated to align on a design language that felt distinctly Covered California, clear and welcoming rather than clinical. The result balances structure with warmth, guiding users naturally while meeting them where they are.
Unique Challenges
Color contrast was pushed to WCAG AA and above, even where the legacy brand fell short. The illustration style was modernized to balance the brand's retro visual language. Language switching and role-based navigation were built directly into the core experience.
How can we adapt an established visual identity to resonate with a hard to reach audience?
The Team
4 Design and Technology Directors 2 User Experience Designer 2 Visual Designers 1 Researcher 1 Content Strategist
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Main Challenge
Color contrast was pushed to WCAG AA and above, even where the legacy brand fell short. The illustration style was modernized to balance the brand's retro visual language. Language switching and role-based navigation were built directly into the core experience.
My Deliverables
Workshop Facilitation
Ideation
Visual Design
Responsive Web
Design System
Solution
A look and feel workshop was facilitated to align on a design language that felt distinctly Covered California, clear and welcoming rather than clinical. The result balances structure with warmth, guiding users naturally while meeting them where they are.
Main Goal
Create a system that keeps every user oriented, no matter the enrollment period, language, role, or ability, especially as deadlines tighten.
Solution
A look and feel workshop was facilitated to align on a design language that felt distinctly Covered California, clear and welcoming rather than clinical. The result balances structure with warmth, guiding users naturally while meeting them where they are.
How can we adapt an established visual identity to resonate with a hard to reach audience?
How might we establish a consistent experience for a diverse range of people.
Process
The line illustrates this project's actual process, while the circles depict the standard chronological product design process.
The line illustrates this project's actual process, while the circles depict the standard chronological product design process. →
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.